Who Is Butterfly?

We are a locally-run, Cambodian students’ company that seeks to introduce visitors to the rich yet often unseen interiors of Battambang, Siem Reap, and Kampot. All our tours are led by local student leaders—a majority of whom come from the countryside themselves—who are keen to share their extensive knowledge about Cambodian communities, our people, and traditions. Visitors taking our tours are guaranteed an experience like no other; besides viewing truly local and stunning sights, you will simultaneously be supporting an eco-friendly and sustainable effort that directly benefits rural Cambodian communities.

We go beyond being an ordinary tour company. As advocates of young Cambodian leadership, we believe in the power of education and the development of entrepreneurship. Our stance reflects the ultimate aim of our company: To create local, empowered, and independent Cambodian employers and employees who will ultimately contribute to the development of Cambodia’s local economy and the environment.

Why Butterfly?

Our works correspond to the ongoing challenges of Cambodia’s tourism industry. A recent report by The Cambodia Daily in September 2016 noted that while tourism is Cambodia’s third largest industry—with the Cambodian government aiming to generate $5 billion in revenues by 2020—profits from the sector have not benefitted a majority of local Cambodians who lack access and connection to the tools of tourism, including education. This inaccessibility can be clearly seen within the many Cambodian communities who continue to live below the poverty line. In view of these challenges, we recruit and work with young students from rural villages, providing training in tour guiding and English speaking skills and other professional skills. Our recruits, however, are never confined to their roles as guides; as they develop their skills, our guides eventually take on larger responsibilities and become company shareholders—developing into young leaders in their own right. We believe our efforts are nonetheless significant and crucial in challenging boundaries of local ownership and grassroots-level empowerment.

For further reading on Cambodia’s tourism industry and its resonance to the local community, do check out these articles:

Angkor’s Tourism Boom

Siem Reap: Tourism and Poverty

Challenges of Cambodia’s Tourism Industry

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